Branded Entertainment News

YouTube’s TV Streaming Service Will Offer CBS

YouTube is reportedly working on a standalone TV streaming service that’s slated to be launched next year and has signed CBS to provide over-the-top streaming on the new service next year. (UG)

Why Conan O’Brien Isn’t Afraid Of Becoming A Digital Brand

The late night host talked about how social media and new video formats like virtual reality are shaking up how he creates content for digital platforms and his TV show. (AW)

VR And AR: What Are the Real-World Marketing Implications?

Beyond the terminology, product launches and venture capital investment, do marketers truly know which platform is right for their needs? (AA)

Tastemade Shares Its Recipe For Becoming A Platform Publisher

Tastemade has mastered shooting video for audiences who are using their phones or scrolling through social media. (AE)

Top Deals

Razer Acquires Audiovisual Icon THX As It Explores Growth Beyond The Games Industry

Mattel Creations: New Content For MIP, Reups & Deals

Mattel Creations will be debuting new kids’ content across its iconic brand portfolio at MIPCOM this year, including fresh animated adventures for Barbie, Thomas & Friends and Enchantimals. (AM)

HGTV’s ‘Fixer Upper’ Star Couple, Ratings Gold, Are Making Over Reality TV Too

In Waco, Texas, Chip and Joanna Gaines built an unlikely Disneyland for design lovers while becoming one of today’s rare cable success stories.  (THR)

MetLife Says ‘So Long, Snoopy’

MetLife drops Snoopy in rebrand after three decades of partnering with the Peanuts gang, plus more brand news. (BC)

Hot Projects

Nightmare Time

TBS gave a pilot order to this horror comedy created and executive produced by Aubrey Plaza, Seth Kirschner, Darcy Fowler and   Kieran Valla. Plaza will star in the series. (SE)

The Off Season

ABC digital gave a series order to this comedy web series created by Jessica Conrad and produced by Christopher Hanada and Tanner Kling. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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