Branded Entertainment News

Time Inc. And Jash Team Up To Make Branded Content

Time Inc. has announced a partnership with Jash, the network whose founding partners include comedians Sarah Silverman and Michael Cera, to produce humorous content for select advertisers. (TF)

New Study Reveals Branded Content Is Twice As Memorable As Display Ads

According to a new quantitative study by IPG Media Lab, Forbes and S.I. Newhouse School of Public Communications at Syracuse University, branded content’s impact is superior to display advertising in terms of recall, brand perception and intent/consideration. (FOR)

Unilever Plots In-House Branded Content Division

The CPG giant has partnered agency group Oliver to create U-Studio, an entity embedded across various parts of the business that will focus on what it calls “needs content” – content sought out by consumers that meets an immediate need related to a brand or product. (CL)

How Advertisers Turned The Presidential Debate Into A New Super Bowl

The real winners of the contest were the broadcast and cable networks, who sold ads during their pre- and post-debate coverage at rates of more than $200,000 for a 30-second spot. (WP)

Top Deals

Multi-Platform Network Collab Signs YouTube Horror VR Channel BlackBoxTV

Multi-platform network Collab, which reps over 400 social influencers including King Bach and Baby Ariel, has signed horror and sci-fi-themed YouTube channel BlackBoxTV. (TF)

Johnnie Walker Enlists Alexa And Facebook Messenger Bots For Cocktail-Mixing

The Diageo-owned whisky brand is the latest marketer to launch on Amazon’s smart speaker Echo, giving you everything from personalized whisky-tasting tours to cocktail recipes. (DD)

Starz App Launches On Xbox One

Starz announced that the STARZ app launched on the Xbox One(R) video game and entertainment system from Microsoft. (FC)

Hot Projects

Miles

Lakeshore Entertainment brings us this film to be directed and written by Oliver Daly.  David S. Goyer will produce. (SE)
NBC gave a script + penalty order to this sports drama from writers Matt O’Neill, Nicolas Falacci, and Cheryl Heuton who executive produce alongside LeBron James and Maverick Carter of Springhill Entertainment. Warner Bros. Television will produce the project. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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