Gifting suites are big business in Hollywood. Catered to celebrities in the days leading up to awards ceremonies, gift lounges are an opportunity for established companies and nascent upstarts to get their products into the hands of big name talent. The hope is that potential celebrity exposure will result in a boom in sales.
This week, leading up to the 66th Annual Primetime Emmy Awards, numerous gifting suites are ready to shower celebs with everything from free trips to electronics to pet beds. For those mapping out their week, below is a list of stops to make on the road to Emmy Monday.
Doris Bergman’s 5th Annual Style Lounge and Party
Date: Thursday, August 21 from 10 a.m. to 6 p.m. at Fig & Olive in West Hollywood
Background: Bergman, a former booking manager turned live events producer, has produced gifting suites for seven years. She maintains a “no hierarchy, no attitude” policy where every person is treated equally.
Expected Highlights: Traveler’s Choice Luggage; accessories by Guess?; Gerard Cosmetics; Telic footwear; MD Sun Skincare; and My Sweet Cupcakes, winner of Food Network’s Cupcake Wars.
Charity component: Guests are asked to donate unwrapped gifts or make a monetary donation to Wednesday’s Child, which benefits children in the L.A. County foster care system in need of adoptive families.
Past attendees: Emmy winners Dan Bucantinsky and Mare Winningham, and nominees Robert Wagner and Jason Ritter.
Secret Room Events Presents the 2014 Red Carpet Style Lounge
Date: Friday, August 22 from 11 a.m. to 7 p.m. at the Montage Hotel Contessa Ballroom
Background: SRE founders Amy Boatwright and Rita Branch have produced gift lounges for the past eight years. Car service in the form of Mercedes Benz and Cadillac Escalades are provided for approved guests and celebs always leave with additional overflowing gift bags.
Expected Highlights: Hope Toys will gift baby grand pianos and chef kitchens to celebrity offspring; Murad will hand out skincare products and gift cards for spa services; Hotel ITC Maurya in New Delhi, India, will give away eight-night stay packages; and pets will have their own VIP area complete with gifts.
Charity Component: SRE gives a percentage of their profits to charity, along with a VIP gift bag to auction off for proceeds. This year, charities include the Humane Society of the United States and Shelter Pet Project, who will also be on-site.
Past attendees: James Woods, Chloe Moretz, Ariel Winter, Michael Madsen, Emmy nominee Mayim Biyalik, and Emmy winner Edie Falco.
Jayneoni Moore’s Pre-Emmy Boom Boom Room 2014
When: Saturday, August 23 at a private location disclosed upon RSVP
Background: Celebrity nursery designer Jayneoni Moore has her finger on the pulse of the latest trends in baby and children’s brands. She started the Boom Boom Room gifting suite 10 years ago to showcase products for expectant parents and kids from newborns to age five.
Expected Highlights: Major brands like Kidcraft, Luv Baby, and Melissa & Doug will feature their latest goods; Crayola will be on hand to keep the little ones busy, along with face painters and snacks by GoGo squeezeZ
Charity Component: A $40 suggested donation at the door will be given to low income kids as part of Head Start programs in Inglewood and Los Angeles.
Past attendees: Shonda Rhimes, Courtney Cox, Laila Ali, Lisa Ling, Joey Fatone, Tiffani Thiessen, Melissa Joan Hart, Joey Lawrence, Nancy O’Dell, Ali Landry, and Tori Spelling.
GBK’s Luxury Lounge Honoring Emmy Nominees and Presenters
When: Friday, August 22 and Saturday, August 23 at a secret Beverly Hills location disclosed upon RSVP
Background: GBK founder Gavin Keilly has produced gifting suites for a decade, and not just locally, but at places like Cannes as well. Keilly prides himself on having vendors whose items will actually be useful to celebs, saying, “Nothing in our lounge is a fluff for a buck.”
Expected Highlights: A five-night stay at the Mulia Luxury Resort in Bali (plus airfare); three-nights at Little Nell in Aspen (including lift tickets); a Maxim Luxury Mattress valued at $3000; and the Soniclear antimicrobial cleansing system, gifted by Michael Todd True Organics.
Charity Component: GBK gives 20 percent of their profits to charity and allows four charities on-site to raise awareness of their causes. This year’s charities include the Environmental Media Association, Cops 4 Causes, Go Campaign, and Mutt Match.
Past guests: Emmy host Neil Patrick Harris, Emmy winner Melissa McCarthy, Melissa Rauch, and Ed O’Neil.
Kari Feinstein’s Style Lounge presented by Paragon
When: Friday, August 22 and Saturday, August 23 at a secret location disclosed upon RSVP.
Background: Feinstein is a product placement and public relations specialist who says she coined the term Style Lounge to “represent a brand activation event that is much like a trade show with product placement and celebrity engagement.”
Expected Highlights: Audio products from Paragon Sight & Sound; USB power hubs and rechargeable battery banks from Innergie; a “selfie” iPhone case with built-in wireless camera shutter by iLuv.
Charity Component: This year’s charity partners include The Creative Coalition and Project Mermaids, who will be on-hand to photograph attendees in mermaid form for a book that will raise awareness of ocean and beach preservation.
Past guests: Emmy winner Jane Lynch, nominee Matt LeBlanc, Dev Patel, RJ Mitte, and Constance Zimmer.
Debbie Durkin’s 8th Annual EcoLuxe Lounge
Where: Sunday, August 24 at the Stardust penthouse and rooftop at the Beverly Hilton Hotel
Background: Former talent agent Debbie Durkin now specializes in TV and film product placement with a focus on the eco-friendly arena. Durkin says her gift lounges are 100 percent sustainably produced, with brand sponsors who make “socially, ethically, and environmentally conscious products.”
Expected Highlights: Serengeti Eyewear; Baylee Nasco luxury pet beds; posture improvement devices from AlignMed; calming dog coats by The Rein Coat; women and men’s desingerwear from Mark Roscoe Couture.
Charity Component: Guests can donate to this year’s charity, Big Brothers Big Sisters L.A., upon meeting them at the suite. Durkin also hosts an EcoLounge after party with net proceeds from the $20 door donation going to the organization.
Past Guests: Justin Bieber, William Shatner, Kevin Dillon, Jerry O’Connell, Sylvester Stallone, and Maksim Chemerkovsky.