Branded Entertainment News

You Can Blame Soda Brands For The Rise Of Product Placement In Entertainment

Coca-Cola’s presence in moviemaking starting in the 80’s with the brands’ purchase of Columbia Pictures. It presaged the open-ended entertainment landscape of today, when any company can be a purveyor of cinema. (VUL)

Facebook Updates Branded Content Policy To Include Verified Profiles

Users with verified Facebook profiles can now share branded content on Facebook, as Facebook announced it updated its Branded Content Policy to include verified profiles. (AW)

Variety’s Business Managers Elite Breakfast Focuses On Megaproducers As Brands

The changing world of content finance and production was the focus of “Megaproducers and the New Hollywood,” a panel at Variety’s Business Managers Elite breakfast. (VAR)

Top Deals

BMW Films Returns With Clive Owen Tearing Through The Streets In The New 5 Series

In celebration of BMW Films 15th anniversary a new short film has launched featuring the the latest BMW 5 Series and return of Clive Owen’s mysterious “driver”. (NA)

Britney Spears In Legal Dispute Over Bumble Dating App Product Placement Deal

Britney Spears is involved in a legal dispute with a creative agent accused of falsely representing her in a product placement deal with the dating app Bumble. (JZ)

Stirring A Sonic Boom: Branded Entertainment Deal With Kellie Pickler

Before her success as a contestant in Fox’s American Idol, Pickler worked at Sonic Drive-In as a rollerskating waitress so her new CMT reality series did a segment on Pickler working there. (MP)

Hot Projects

The Race Card

TNT gave a series order to this reality show starring NBA analyst and Hall of Famer Charles Barkley. Barkley will executive produce alongside Lee Gaither, Marc Perman, and Dan Partland. (SE)

Netflix/Untitled Horse Mystery Project

Netflix gave a series order to this coming-of-age mystery drama from Anna McCleery and Vicki Lutas  and executive producers Rebecca Hodgson, Kate Little and Claire Poyser. The series will star Jaylen Barron. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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