Branded Entertainment News

My ‘Next-Big-Thing’ List: Who Will Transform The Post-TV Ad World In 2017

A list of specialists who focus on social media, digital media, user experience or open source. This wave of innovators is poised to reshape Madison Avenue. (FOR)

A+E Networks’ New CMO Is Ready To Take Some Big Marketing Risks

An interview with A+E Networks’ CMO Amanda Hill. (AW)

Conde Nast Britain’s 18-person Native Ad Team Accounts For Half Its Digital Revenue

Condé Nast Britain’s native advertising revenue has taken a considerable jump across its portfolio, which includes Wired, GQ and Vogue. This year, native accounted for half of its digital ad revenue, up from 25 percent in 2015. (DD)

Top Deals

Wes Anderson’s H&M Christmas Short

Come Together is an H&M-sponsored Christmas film from Wes Anderson that bears the mark of its creator in every way. (FCC)

Tane Digital Video Wins W3 Award For M&M’s Branded Content

Tane Digital Video has won a silver W3 Award in the Branded Content category for its work with Weber Shandwick and M&M’s. (BW)

Parenting App Mush Secures Brand Partnership With Unilever’s Neutral 0%

Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%. (CL)

Hot Projects

Hip Hop Squares

ZVH1is developing this revamped version of the classic series Hollywood Squares, only this time with the biggest names in hip-hop. The series will be produced by CubeVision, Jesse Collins Entertainment, and The Firm. Ice Cube, Jesse Collins and Jeff Kwatinetz will serve as executive producers. (SE)

Salvation

CBS gave a series order to this drama from writers Elizabeth Kruger and Craig Shapiro who executive produce alongside Alex Kurtzman and Heather Kadin of Secret Hideout and Peter Lenkov. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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