Branded Entertainment News

Netflix Pacts With iPic To Release Original Films Online And In Theaters Simultaneously

In a new deal with movie theater chain iPic Entertainment, Netflix is set to hone a multi-pronged release approach whereby its original films will premiere in theaters and online simultaneously. (TF)

YouTube Adds New Tool To Help Creators Disclose Branded Videos

YouTube has launched a new feature that lets creators disclosed paid promotions by way of a small notice that appears in the bottom-left corner of the video player. (TF)

Will People Ever Pay For Branded Entertainment?

Will brand-funded programming ever really go beyond “ROI” and “brand lift” and generate revenue like a Hollywood blockbuster or reality format does? (VI)

GSN, the leader in game shows and competitive entertainment, announced that many of the biggest names in retail have lined up as promotional partners for the new skill-based competition series Window Warriors. (FC)

Didn’t Catch NYC’s Gilmore Girls Coffee Shop Pop-up? Here’s What You Missed

Netflix threw Gilmore Girls a birthday bash to commemorate the 16th anniversary of the show’s premiere From 7 a.m. until noon customers could get free coffee in a custom Luke’s cup. (AW)

Chance the Rapper Is All Dressed Up For Halloween And Here To Sell Kit Kat Bars

A Halloween-themed ad for Kit-Kat stars 23-year-old hip-hop wunderkind Chance the Rapper as himself. (FCC)

Hot Projects

Heathers

TV Land ordered a pilot for this dark teen comedy based on the 1989 film Heathers directed by Michael Lehmann. The series will be executive produced by Tom Rosenberg and Gary Lucchesi of Lakeshore Entertainment and Jason Micallef who wrote the pilot. (SE)

The Machine

Syfy gave a pilot order to this sci-fi drama based on the film of the same name directed by Charadog James. James wrote the pilot and will executive produce alongside John Giwa-Amu via their Red & Black Films. Universal Cable Productions will produce the project. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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