Branded Entertainment News

Three Stereotypes To Avoid When Marketing To Millennials

How brands can respond to myths to about millennial consumers. (AA)

Top Deals

Toyota Replaces Nissan As Auto Sponsor Of ‘The Voice’

Toyota has signed on to be the exclusive auto sponsor of NBC’s The Voice for the next two seasons. (AA)

ABC Entertainment To Stream The Series Premiere Of “Speechless” On Facebook

ABC Entertainment and Facebook announced a partnership to stream the first episode of the highly anticipated new comedy series Speechless on the show’s official Facebook page. (FC)

Fox Works Closely With Twitter To Experiment With Periscope For ‘The Rocky Horror Picture Show’

Fans were invited to watch the first five minutes of The Rocky Horror Picture Show: Let’s Do the Time Warp Again Live on Periscope and Twitter. (FC)

How GMC Is Using The AOL Series ‘Seamlessly She’ Starring Monica Potter To Drive Sales Of Its Acadia SUV

The genesis of the four-part short-form series Seamlessly She, on AOL, can be traced back to a brainstorming session between GMC and Partner Studio, the branded content arm of AOL. (VI)

American Horror Story’ Launched Sweepstakes With Mercedes

 FX announced a sweepstakes, in which it will give away a 2017 Mercedes Benz 300 Coupe with a custom American Horror Story car kit, along with a trip to the AHS set in Los Angeles. To enter, participants must watch one of six American Horror Story Season 6 trailers and select the one related to the first episode of the anthology. (DT)

Hot Projects

The Guest Book

TBS gave a series order to this comedy anthology created by Greg Garcia who will executive produce alongside Alix Jaffe via their Amigos de Garcia Productions. CBS Television studios will produce the project. (SE)

The Only Living Boy in New York

Jeff Bridges and Callum Turner star in this comedy to be directed by Marc Webb and to be produced by Bona Fide Productions. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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