Branded Entertainment News

Why Branded Video Should Be Marketers’ Top Priority In 2017

Marketers are pouring big budgets into branded video these days, but it’s not always easy to create content that actually moves the needle. (AW)

Playing Through Lines – The Secret Of Success Now That We Have Reached Peak Content

A branded entertainment panel in London helped to explain the rapidly changing media landscape and how it’s now being consumed. (DR)

How Product Placement Works With Ads

Combining product placement with a commercial run during the same TV show may have “beneficial synergies” for brands. (WC)

Top Deals

The hazelnut spread has released its first branded content effort, a documentary series from creative shop Brand Programming Studios, that’s meant to make consumers happy. (AW)

BuzzFeed’s ‘Tasty’ Partner With Fossil For Branded Content

Buzzfeed’s food vertical Tastyhas partnered with accessory and watch maker Fossil to create branded cooking videos featuring Fossil’s new smartwatch. (MP)

Twitter Snags Amex And JBL Harman As First Advertisers For Live Original Sports Shows

The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling in American Express and JBL Harman as sponsors.  (AW)

Hot Projects

Beerfest

CW Seed ordered a script for this digital comedy based on the 2006 feature film directed by Jay Chandrasekhar. Bill Gerber will executive produce and Blue Ribbon Content will produce the project. (SE)

CW Seed/ Untitled Tough Mudder Reality Series

CW Seed gave a series order to this reality competition show from executive producers Judd Ehrlich and Jesse Bull of Flatbush Pictures. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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