Branded Entertainment News

Chegg and UM Collaboration Reveals How Brands Can Engage with College Students Beyond Back-To-School

Chegg, the Student Hub, and global media agency, UM, recently collaborated to better understand how today’s 18 to 24 year-olds are impacted by defining moments during their college years. The study defines these critical moments and reveals how brands can meaningfully engage and connect with this audience. (PRN)

Top Deals

 Carnival Launches Network TV Shows In First For Cruise Industry

Carnival Corp. is backing three new television shows about travel that will air Saturday mornings on the ABC, NBC and CW networks. (AA)

Fox Partners With Fooji For Free Food For Fans Deliveries

Viewers will have an opportunity to receive free show-themed food deliveries each night by tweeting a specific combination of FOX show hashtags and emojis. (FC)

How Martha Stewart Is Plugging Her Brand in China, With Alibaba’s Help

Martha Stewart is working on a VH1 cooking show with Snoop Dogg in the U.S. She also just flew to China to build her brand at a quirky live-streamed event hosted by e-commerce giant Alibaba. (AA)
The Balvenie Scotch whisky is doubling down on its “handcrafted” brand positioning with Season 2 of its video series, Raw Craft, starring Anthony Bourdain. (AW)

ABC News Will Partner With Facebook To Live Stream All Four General Election Debates

ABC News announced today that it will partner with Facebook to broadcast the four general-election debates, which include three presidential debates and one vice presidential tete-a-tete. (TF)

Hot Projects

Lost In Space

Netflix is developing a remake of this sci-fi series to be produced by Applebox Entertainment, Legendary Entertainment and Synthesis Entertainment. The series will be executive produced by Kevin Burns, Matt Sazama, Burk Sharpless, Marc Helwig, and Neil Marshall. Taylor Russell, Toby Stephens, Maxwell Jenkins will star. (SE)

Jackpot (Remake)

IM Global’s thriller adapted from the Norwegian film ARME RIDDERE by Jo Nesbø. Will Gluck will direct and produce through Olive Bridge Entertainment. Mila Kunis, Bryan Cranston, Jennifer Garner, Armie Hammer will star. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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