Branded Entertainment News

Why Marketers Must Move Beyond ‘Branded Content’ And Create Entertainment

Hollywood is responsible for today’s best adverts and promotional films, not advertisers. The Lego Movie is a cinematic advertisement for Legos. Assassin’s Creed is a promotion for the popular video game series. (AW)

Paramount Pictures Fined In China After ‘Transformers 4’ Dispute

A court in Chengdu, China has fined Paramount Pictures and 1905 Internet Technology, its Chinese production partner, over a breach of contract dispute relating to product placement and the filming of Transformers: Age of Extinction. (YM)

Why Upworthy Was The Perfect Match For Facebook’s Inspirational Branded Content

Between pure sponsorship of videos and posts, co-branded content and more native ad products, Upworthy’s content pieces made with Facebook drove over 31 million social impressions, 11 million video views and over 86,000 shares for Upworthy. (AW)

Top Deals/News

A+E Networks Expands Its Branded Content With Hearst Magazines Digital Deal

A+E Networks and Hearst Magazines Digital Media are teaming up for Hearst-produced branded content videos, which will air on A&E, Lifetime, History, Viceland and FYI. (AW)

Digital Trends Invests $10M To Expand Video, Branded Content

The team at Digital Trends is gearing up to expand its video and advertising efforts, after securing a $10 million line of credit from JPMorgan Chase earlier this month. (MP)

JW Marriott Is Exploring Beyond The Typical Commercial With Branded Travel Series

Mariott International’s Content Studio focuses on distributing content of all types including digital series, documentary-style TV programs or short films. All of these pieces of content are story-driven. (AW)

Hot Projects

Sensory

CBS gave a pilot order to this medical drama from writer David Zabel who will executive produce alongside Ridley Scott and David W. Zucker of Scott Free Television. (SE)

Tag

New Line Cinema comedy based on the article Tag Brothers written by Russell Adams. Ed Helms and Tracy Morgan are attached to star. Todd Garner is set to produce. Screenplay by Mark Steilen. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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