Branded Entertainment News

8 Infallible Ways Brands Can Connect With Millennials

Engaging the Millennial consumer is crucial to Corporate America’s marketing plans. Branded content plays a key role in this effort. Get the research substantiating branded content efforts and read about 8 surefire ways brands can connect with millennials. (POR)

John Harrobin Steps Down As CMO Of NBCU’s Content Agency

Just a year after joining NBC Universal, John Harrobin, who served as chief marketing officer for the company’s Content Innovation Agency, has departed from the company. (AA)

Top Deals

‘Napoleon Dynamite’ Stars Make A Cheesy Comeback For Burger King

In an understated, limited engagement, Jon Heder and Efren Ramirez reunite to announce the return of BK’s cheesy tots. (FCC)

Vimeo And VaynerMedia Create Exclusive Content Partnership

Vimeo and VaynerMedia have teamed to form Vimeo/Vayner Studio, a partnership that will connect brands with Vimeo’s top filmmakers to create digital content. (AA)

ItemMaster Signs Content Partnership With Walmart.com

ItemMaster announced a new content partnership with Walmart.com to make available manufacturer’s Complete & Verified product records. (DSN)

The Dodo Launches On Snapchat Discover

The animal-centric web publisher The Dodo will become the latest member of the coveted Snapchat Discover club. The site will start publishing 12 pieces of content to Snapchat’s exclusive Discover section seven days a week. (WSJ)

Hot Projects

Den of Thieves

Gerard Butler and Sam Worthington star in this STX’s crime drama. (SE)

Untouchable

Bryan Cranston and Kevin Hart are attached to star in The Weinstein Company’s remake of the French box office success about a quadriplegic and his ex-con caregiver. Neil Burger will direct. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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