Branded Entertainment News

Why You Should Put People First With Branded Content

Recently brands have looked to grow audiences by marketing to the public through content production and are turning to the concept of branded content to reach their existing audiences and target new ones. (MT)

Top Deals

NBC And American Express Team Up Again To Replace More Today Show Ad Time

After replacing 30 minutes of prime-time spots with branded content on Leap Day, NBC and American Express are teaming up again next week. But this time, the partnership will feature longer Today segments instead of linear branded content. (AW)

Investigation Discovery And People Magazine Team For True Crime Series

 Investigation Discovery is teaming up with People magazine for a new true crime series. People Magazine Investigates will premiere Monday, Nov. 7 on the channel with a two-hour installment focusing on the 2010 rash of murders of Long Island escorts. (VAR)

Ram Teams Up With Paramount For ‘Monster Trucks’

Paramount Pictures took the highly unusual step of booking a $115 million impairment charge on an as-yet-unreleased and thrice-delayed film, Monster Trucks, starring a 2015 Ram Rebel. (AN)

Windex Seized On ‘My Big Fat Greek Wedding’ Sequel

When SCJohnson learned about the sequel, it started working with EnergyBBDO to launch an integrated effort that includes TV, in-store, experiential and social programs, incorporating the sponsored hashtag. (AA)

Expect Helicopter Crashes, Guns And 5-Series Product Placement In BMW’s ‘The Escape’ Short

BMW has released another trailer for its The Escape short film, featuring explosive action, Jon Bernthal and – of course – the new ‘G30′ 5-series. (CT)

Hot Projects

Showtime/ Untitled Frankie Shaw Project

Showtime gave a pilot order to this comedy created by and starring Frankie Shaw who will executive produce alongside Gene Stupnitsky, Emily Brecht,  and Lee Eisenberg of Quantity Entertainment, Janice Williams and Michael London. (SE)

Terry

Comedy Central gave a pilot order to this comedy from writers Mark Proksch and Andrew Weinberg. Proksch will star in the series. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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