Branded Entertainment News

Bridget Jones, The Walking Ad: How Renee Zellweger’s New Movie’s Packed With Product Plugs

The whole film is rife with product placement; the kind of silent, stealth marketing that adds untold riches to a movie’s profit margins. (DM)

The Effect Of Interactive Marketing On The Entertainment Industry

Able to entice and inspire such consumers, and to call out to them whenever their need may occur, interactive media can help businesses to reach further, shout a little louder and better meet clients’ needs. (PW)

Top Deals

Watch Kevin Hart And David Beckham’s Disastrous Road Trip For H&M Go Up In Flames

A five-minute H&M short film chronicling the curiously ongoing artistic collaboration between Beckham and Hart. (FCC)

YouTube Star Lilly Singh Uses Friendship Bracelets To Promote “Girl Love”

Singh, who is known on YouTube as iiSuperwomanii, has partnered with ME to WE for a line of “rafiki bracelets” that support the education of young women in Kenya. (TF)

truTV And Nitro Circus Partner For High-Octane Live Special, ‘Impractical Jokers Live: Nitro Circus Spectacular’

Hosted by Travis Pastrana, the season finale will feature Joe, Murr, Q and Sal, collectively known as The Tenderloins, tackling their biggest challenges yet, including two high-stakes live punishments and a four-part obstacle course. (FC)

USA Network To Televise ‘Beverly Hills Dog Show Presented By Purina’

NBC Sports Group, Creator of NBC’s Popular Thanksgiving Day “National Dog Show,” to Produce New Program as Part of Multi-Year Agreement with Kennel Club of Beverly Hills and Purina. (FC)

Hot Projects

Goodbye for Now

Lionsgate’s adaption of Laurie Frankel’s novel Goodbye for Now by Jessica Goldberg.  Jason Moore is set to direct. (SE)

The Sinner

USA ordered a script for this crime drama based on the novel, The Sinner, written by Petra Hammesfahr.  The project will star Jessica Biel who will executive produce alongside Michelle Purple, and Derek Simonds who will write the pilot. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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