Branded Entertainment News

How Branded Content Got Weird

BB Dakota, Ann Taylor Loft, Opening Ceremony, Old Navy and more are pursuing shoppers by hiring creators, not spokespeople. (RACK)

More People Consuming Branded Content Via Mobile

Increasing numbers of people are consuming branded content on their mobile devices, according to new data from Polar. (MP)

Asian Branded Content Performs Poorly

Content marketing campaigns in Asia are among the poorest performing globally, with only campaigns from Australia performing worse, new research has revealed. (WC)

Top Deals

Harvey Weinstein Says Lexus Short Film Series Builds Brand Loyalty By Being Cool

The carmaker’s third annual short film series, in partnership with the Weinstein Company, is premiering at the Napa Valley Film Festival. (FCC)

CNN’s Great Big Story Chases Luxury Content Spend With Genesis Partnership

CNN-owned Great Big Story is bolstering its content and advertising offerings by launching a new channel, Origins, as part of a year-long partnership with Hyundai’s luxury car brand Genesis. (DR)

GoPro Launches Its First Scripted TV Ad, Part Of Its Biggest Global Campaign To Date

The campaign is meant to reflect the diversity of the brand’s users as its core user base grows from being adventure-seeking people documenting the great outdoors to a camera that can be used by anyone. (AW)

Hot Projects

Amazon/ Untitled David O. Russell Robert De Niro Julianne Moore Drama Series Project

Annapurna Pictures is developing this crime drama created by David O. Russell that will star Robert De Niro and Julianne Moore. The project will be executive produced by Megan Ellison, Alexandra Milchan, and Scott Lambert. (SE)

Me and My Grandma

YouTube gave a series order to this comedy starring YouTube star Eva Gutowski whose personal YouTube channel has over seven million subscribers. Gutowski created the series with Annie Stamell and both will executive produce alongside Jill Condon, Adam Wescott and Scott Fisher. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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