Branded Entertainment News

How To Make Sure Your Branded Content Isn’t Really Just An Ad

True branded entertainment may not only be the saving grace the ad industry has been searching for, but it could also be the way advertisers connect with consumers on a more substantive level than ever before. (AW)

New Platform Aims To Connect Brands With Consumers Via Internet Of Things

Australian developed marketing platform’s first client is Chemmart, which is using the technology to fuel behaviourally-based connections with loyalty club members. (CMO)

Nylon Launches Branded Content Arm

Nylon is expanding its advertising offerings with the launch of Nylon Studios, a full service creative division dedicated to producing sponsored content. (FB)

Top Deals

CNN’s Great Big Story To Launch ‘Origins’ Channel With Hyundai’s Genesis

Social video venture plans nearly 50 videos as part of yearlong pact with luxury car brand. (WSJ)

Cap’n Crunch Just Created A Fake Morning Show That Airs In The Middle Of The Night

The Quaker brand worked with Funny Or Die over the past year to develop a branded entertainment series, whose theme embodies this breakfast staple’s time-shifted target—it’s about a morning show that takes place in the middle of the night. (AW)

Marquese Scott, Chachi Gonzales Share Their Passions In Boost Mobile Branded Campaign

The campaign, titled “We Are Where You At,” is run by phone company Boost Mobile and social media agency Epic Signal, and its participants include top YouTube stars like Marquese Scott, Grayson “The Professor” Boucher, and Chachi Gonzales. (TF)

Hot Projects

Impulse

YouTube gave a pilot order to this coming-of-age superhero drama from writer Jeffrey Lieber who will executive produce alongside David Bartis, Gene Klein, and Doug Liman who will also direct the pilot. Universal Cable Productions will produce. (SE)

Squad Wars

YouTube Red gave a series order to this reality competition show produced by BuzzFeed Motion Pictures and starring online comedy group The Try Guys. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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