Branded Entertainment News

Silver Screen Stardom: 6 Benefits Of Branding And Product Placement In Films

Brands work with movie production houses to include their products or mentions of their products in films as a means to subtly advertise them to you. The benefits are huge, not just for brands but moviemakers and fans as well. (BS)

Top Deals

Budweiser Partners With Discovery for Harley and the Davidsons Miniseries

The miniseries—which debuts Monday at 9 p.m., and looks at how Milwaukee’s Walter and Arthur Davidson and their pal Bill Harley created Harley-Davidson at the turn of the 20th century—features an integration with Budweiser, but not the motorcycle company featured in the title. (AW)

Fox Is Planning Major New Brand Partnerships and Integrations For Next Season Including With Samsung and Shazam

The network is embracing brands in major new marketing partnerships and integrations. Fox is teaming with Samsung for its 24: Legacy and creating a new game show based on Shazam. (AW)

Product Placement And ‘The Great British Bake Off’

Though the BBC prohibits product placement onscreen, GBBO gives supermarkets and retailers an impressive boost in sales. (FOR)

Brands Featured In ‘Suicide Squad’

Concave Brand Tracking did record a number of product placements and this article looks at the 5 most visible ones in the latest instalment of the DCEU (DC Extended Universe) franchise. (CC)

Geico Created a Quirky Web Series Made Just for Esports Fans Featuring Team SoloMid

In an unexpected web series released in August, Geico-sponsored Team SoloMid (TSM) have moved into a new neighborhood. Convinced that the pro players are actually hackers, a nosy next-door neighbor named Russell drops in to investigate. (AW)

YouTube Spaces Team With Jason Blum And 100 Influencers For Halloween VR Content

Jason Blum and his company Blumhouse Productions are teaming with YouTube Spaces around the globe to help 100 creators shoot horror-inspired virtual reality videos on YouTube Spaces. (VI)

Hot Projects

Sweet Virginia

A feature drama starring Jon Bernthal, Imogen Poots, and Rosemarie DeWitt. The project was written by newcomer Paul China and will be directed by Jamie M. Dagg. The film will be produced by Fernando Loureiro and Roberto Vasconcellos of Exhibit, Brian Kavanaugh-Jones of Automatik and Christopher Ferguson of Odd Fellows Entertainment. (SE)

The Santa Clarita Diet

Netflix gave a series order to this zombie comedy created by Victor Fresco that will star Drew Barrymore and Timothy Olyphant. Fresco, Barrymore, and Olyphant will executive produce the series alongside Aaron Kaplan of Kapital Entertainment, Tracy Katsky of KatCo, and Chris Miller, Ember Truesdell, and Nancy Juvonen of Flower Films. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>