Branded Entertainment News

Agencies May Find This Partnership Between Branded Entertainment Network And Producers Guild Very Interesting

Product integration platform Branded Entertainment Network has formed a partnership with the Producers Guild of America which will provide BEN Clients with brand integration opportunities in film, television and new media. (MP)

Tribeca Film Festival Owner Names DDB New York Agency Of Record

Tribeca Enterprises, the owner of the Tribeca Film Festival, has tapped DDB New York as its agency of record and branded content partner, ending the company’s one-year stint with JWT. (AA)

Undercurrent Launches Branded Content Agency

Creative agency Undercurrent has launched a new venture focused on branded content, called The Drop. (EM)

Top Deals

Watch ‘The Late Show‘s’ Jimmy Fallon Freak Out Over Nintendo Switch

The Nintendo Switch made an appearance on The Late Show with Jimmy Fallon and Nintendo of America president Reggie Fils-Aimé. (TM)

How An Instagram Star With A Name Like FuckJerry Makes $30,000 Per Sponsored Post

Elliot Tebele has turned the popular FuckJerry account into a full-blown franchise, with 40 million followers across multiple social channels, a clothing line, a card game, a late-night TV show pilot with MTV and a small social media shop called Jerry Media. (AW)

How Brands Like Squatty Potty Are Making The Infomercial Fun Again

The decades-old infomercial is suddenly fashionable again. The crop of successful long-form ads released recently includes Poo-Pourri’s scatological walk through time with the brand’s fan-favorite spokeswoman Bethany and the return of Squatty Potty’s adorable (and flatulent) mythical creature. (AW)

 Hot Projects

There’s Johnny!

Seeso gave a series order to this period showbiz comedy from writers Paul Riser and David Steven Simon, who will executive produce alongside Brian Volk-Weiss, Matt Ochacher, and Michael Pelmont of New Wave Entertainment, Jeff Sotzing of Carson Entertainment Group and David Gordon Green of Rough House Pictures. (SE)

Brown Girls

Freeform gave a pilot order to this comedy from writer Shilpi Roy and executive producers Nastaran Dibai, Tracy Katsky, Dana Honor, and Aaron Kaplan of Kapital Entertainment. (SE)

SSN Insider Staff

SSN Insiders are industry insiders and analysts.

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